
In addition to knowing the intention to buy, it is equally important to know the roles of the respective contact persons during the sales process. Mostly, in a company, the direct contact is not the one taking the decision, but a group of managers, team leaders, etc. The more details the seller gains insight into the need for optimization, the more targeted he can adjust his sales strategy. This is why it is indispensable for the seller to exactly understand the problems and goals of the buyer. To make it happen, his requirements must be met and his needs covered. Customer satisfaction is the foundation of this strategy since a customer drawing an important benefit from the purchase sees it as an asset for his company. The goal of this strategy is to build a long term business relationship instead of a one-time contract.

One of the most important is the methodology developed by Robert B. There are numerous sales strategies to streamline sales workflows and drive sales processes to a successful conclusion.
